Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash

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Well, that didn't last long.

Pepsi said Wednesday it will remove a widely panned commercial from its online platforms and television slots after the company faced a massive backlash on social media this week.

"Pepsi was trying to project a global message of unity, peace and understanding," a spokesperson said in a statement. "Clearly we missed the mark, and we apologize."

http://pic.twitter.com/I21nQl68cY

Pepsi (@pepsi) April 5, 2017

The ad stars Kendall Jenner as a generic protester who's cheered for handing a riot cop a soda. People accused the company of capitalizing on weighty political issues with empty posturing.

As of Wednesday morning the ad had been removed from Pepsi's YouTube channel.

The apology is an about-face from the company's previous statement, which stood by the ad on Tuesday evening.

Here's a statement I just got from Pepsi about their Kendall Jenner joins the resistance ad (story coming shortly on @Adweek dot com): http://pic.twitter.com/XIKDypVpvb

kristina monllos (@kristinamonllos) April 5, 2017

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